I study technology strategy and innovation in nascent industries — how firms compete when the technology itself is still being decided.

I am an Assistant Professor of Strategy & Entrepreneurship at the UCL School of Management. I received my PhD in Management from the USC Marshall School of Business.

My research asks how firms make technology strategy decisions in nascent industries, where the core technology is still contested and firms must commit before a dominant design emerges. I study these questions in the autonomous vehicle and robotics industries, drawing on patents, job postings, and prototype testing data to trace how firms’ technological choices unfold over time.

My current research is organized around three streams. The first examines technology failure: how high-profile accidents and accumulated experimentation failures redirect firms’ search, and how prior experience shapes which firms benefit when technologies shift. The second examines how firms balance searching for new technologies against building new capabilities, including the mix of software and hardware. The third examines how managers’ temporal focus, their attention to the past and the future, shapes innovation trajectories.